How Epic Store Loosing Money is a Good Thing

Epic store has reportedly lost hundred of millions of dollars since attempting to dethrone Steam but this is a good thing. The reason why Epic is loosing money is because they're giving away a bunch of games for free. This is good for two reasons:

1. The companies making the games are getting millions, from Epic, to be part of this free deal.
2. Many of those games are lesser known titles from lesser known gaming companies and making them free to players is a good way to get exposure.

Obviously, Epic won't be able to keep this up forever but they're loosing less and less money from this every year which means that, if the trend continues, they'll eventually turn a profit. I hope that they'll continue for as long as they can and I hope these lesser known gaming companies take full advantage of "giving" their games for free via the Epic store.